![]() This makes it easier for businesses to A- send homogeneous communication to their customers, such as seasonal offers, promotions, or discounts, and B- communicate with selected customers or customer groups rather than sending individual messages to each of them. These templates must be pre-approved by WhatsApp before sending them to your customers. These are predefined WhatsApp templates that one can personalize to send broadcasts and notifications to different customers. Although, businesses can initiate the conversation with customers who have opted in for communication with consent. Post that, the API automatically closes the session window from the last message sent by the customer. These messages can include text, emojis, stickers, links, images, videos, and documents.īusinesses cannot send messages to their customers beyond the window of 24 hours. These are messages sent within the 'service window.' WhatsApp allows you to send messages to your customers within 24 hours of receiving a message from them. Businesses should mention the business name and identity that a person is obtaining to get messages from.Businesses should convey the necessary information to the customers and provide the consent option to receive messages from the business over WhatsApp.Always offer the option to end the conversation.Using the WhatsApp Business API, you can only send messages to WhatsApp users who have already messaged your business or have provided consent to receiving messages from your business.īusinesses must abide by the following requirements when obtaining an opt-in on WhatsApp: Politeness: Don't overwhelm the counterparty.Manner: Be brief and present the information in a logical order.So, avoid generic answers and use a contextual copy for your chatbot. Therefore, you need to be aware of the context. Relation: Communication should be compliant.So always keep in mind that quality is more important. Don't give more or less information than required. Quantity: Provide just enough information. ![]() The state of the art of conversation design listed five major guidelines: So, try to choose the correct wording to satisfy the customer's needs. That's why we recommend that you spend enough time on this activity. The script of your chatbot conversation is valuable. So chatbot replies should generally be brief and cut to the chase. But honest conversations don't work this way. Long text paragraphs mean an overload of information. When it comes to instant messaging, replies should be short.
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